NIO partners with Tuhu to expand EV ownership services, lifestyle ecosystem

Gasgoo Munich- On March 17, Chinese premium electric vehicle manufacturer NIO Inc. signed a strategic cooperation agreement with automotive service platform Tuhu Automotive Service, signaling a new effort to broaden service offerings for car owners.

Image source: NIO

The partnership will focus on user services throughout the entire vehicle lifecycle. By integrating their respective resources and platforms, the two companies aim to deliver more personalized and higher-quality services to their shared customer base.

NIO has positioned itself as a premium smart EV brand that emphasizes not only vehicle technology but also customer experience and community engagement. Tuhu, meanwhile, has grown into China's largest independent automotive service platform, with more than 150 million registered users and tens of millions of active annual transaction users across its ecosystem.

The collaboration represents a broader experiment in integrating a premium EV brand's customer ecosystem with a large-scale automotive aftermarket service network. By leveraging their respective strengths, the companies plan to combine NIO's user-focused brand community with Tuhu's extensive online and offline service infrastructure.

Through this cooperation, the two sides intend to build a more interconnected “car-life” service ecosystem, offering exclusive benefits and enhanced services to customers through coordinated digital platforms and physical service locations.

A key focus of the partnership will be the development of shared membership benefits and value-added services. These offerings are expected to extend beyond traditional vehicle maintenance to include lifestyle-related perks, mobility conveniences, and leisure-oriented experiences.

By broadening the scope of services in this way, NIO and Tuhu aim to move beyond conventional aftermarket support and explore how premium vehicle ownership can evolve into a broader lifestyle-oriented ecosystem.

The partnership is also expected to expand the reach and diversity of services available to vehicle owners, particularly by leveraging Tuhu's nationwide service network to connect with users across a wider range of regions.

Looking ahead, both companies see growing demand for more personalized and diversified automotive services. By working together, NIO and Tuhu hope to create greater value for their existing customers while exploring new models of cross-ecosystem collaboration centered on user experience.